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Web Survey Bibliography

Title Managing mobile research: How it's different and why it matters
Year 2013
Access date 24.04.2013
Abstract

It is critical to understand how mobile research differs from other data collection modes and its implications for researchers in terms of designing, targeting and fielding surveys. This article seeks to understand the impact of conducting surveys on this platform and offer direction and best practices.

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Year of publication2013
Bibliographic typeJournal article
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Web survey bibliography - Marketing/business (336)

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